Plans
The full picture
Start free with no card required. When you're ready to unlock everything — upgrade to Premium. At £4.99/month this is an introductory price that won't last forever.
⏰ Introductory offer — £4.99/month will not be the price forever. Early backers on Kickstarter can lock in a much better deal right now.
Free
£0
/ always free
Start immediately. No card required. Explore the app, build the habit, and upgrade whenever you're ready. Some features are limited on the free plan.
What's included
- ✓ Journal, health, walks, feeding & more
- ✓ Breed health alerts & puppy milestones
- ✓ Grooming log & behaviour diary
- ✓ Basic achievements & streaks
- ✓ Community tips & blog
Some features are limited or locked — upgrade to Premium to unlock everything.
Join the waitlist — it's free
⭐ Best value
Premium
£4.99
/ month
The complete My Dog Journal 365 experience. Every feature, no limits, no compromises. This is the app your dog deserves.
- ✓ Unlimited dog profiles — add every dog in your family
- ✓ Unlimited journal entries — write as much as you want, every day
- ✓ Photo timeline — attach photos and watch your dog grow month by month
- ✓ Full health & vet records — unlimited logs, reminders and cost tracking
- ✓ Unlimited walks — log every walk with weekly summaries and monthly charts
- ✓ Unlimited feeding logs — track meals, water intake and appetite every day
- ✓ Behaviour pattern analysis — identify triggers and see frequency charts over time
- ✓ Weight chart & healthy range — visual trends with breed-specific benchmarks
- ✓ Full training library — every lesson across all 4 categories with video guides
- ✓ Custom 7-day training plans — schedule lessons for the week ahead
- ✓ Expense tracker & budget dashboard — see exactly what your dog costs you
- ✓ Monthly health report PDF — shareable with your vet every month
- ✓ Unlimited document storage — insurance, microchip cert, vaccination cards and more
- ✓ Full achievement badge system — all badges, all milestones unlocked
- ✓ Monthly community challenges — a new goal every month to keep the habit alive
- ✓ Advanced stats — deep insights across every section of the app
💡 Back us on Kickstarter and get months of Premium free — or Lifetime Premium from just £49.
Join waitlist — lock in early access
Back us on Kickstarter.
Get rewarded for life.
We're launching on Kickstarter soon. Join the waitlist to be first in the door. Backing early gets you months of Premium free — and our exclusive top tiers offer rewards no other app has ever offered.
Standard Tiers
From £3 to £19
Unlimited spots. Back at any level and get months of Premium free at launch plus a permanent badge and your dog's name on our Wall of Supporters forever.
⭐
Supporter
£3
1 month Premium free at launch
Save £1.99
- 1 month Premium free
- ⭐ Supporter badge forever
- Dog's name & yours on Wall of Supporters
Join Waitlist
🌟
Star Backer
£5
3 months Premium free at launch
Save £9.97
- 3 months Premium free
- 🌟 Star Backer badge forever
- Dog's name & yours on Wall of Supporters
Join Waitlist
💫
Elite
£10
6 months Premium free at launch
Save £19.94
- 6 months Premium free
- 💫 Elite badge forever
- Dog's name & yours on Wall of Supporters
Join Waitlist
🔥
Super Elite
£19
12 months Premium free at launch
Save £40.88
- 12 months Premium free
- 🔥 Super Elite badge forever
- Dog's name & yours on Wall of Supporters
Join Waitlist
🏅 All standard tiers include your dog's name & your first name on our Wall of Supporters page — forever
Exclusive Tiers
Legend, Co-Founder & Founder
Limited spots. Lifetime Premium and rewards that go far beyond any other app has ever offered its backers.
👑
Legend
£49
Pays back in under 10 months at £4.99/mo
Join Waitlist
- ♾️Lifetime Premium — never pay again
- 🚀1 week early access before public launch
- 👑Legend badge on your profile — forever
- 🐶Your dog's photo as a personal badge on your profile and next to your name throughout the app — forever
- 🏆Your dog's name & your name on the Wall of Fame — forever
EXCLUSIVE — ONLY 30 SPOTS EVER
🏆
Co-Founder
£99
Lifetime Premium + your dog on the Wall of Fame forever · First come first served
Join Waitlist
- ♾️Lifetime Premium — never pay again
- 🚀2 weeks early access before public launch
- 🏆Co-Founder badge on your profile — forever
- 🐶Your dog's photo as a personal badge on your profile and next to your name throughout the app — forever
- 🌟Your dog's photo & name on the Wall of Fame — labelled Co-Founder, seen by every user forever
- 📍Position secured in order of backing — back earlier for a higher spot
MOST EXCLUSIVE — ONLY 10 SPOTS EVER
🐾
Founder
£199
Your dog lives inside the app forever — seen by every user, every day
Join Waitlist
- ♾️Lifetime Premium — never pay again
- 🚀4 weeks early access — earliest access of any tier
- 🔬2 weeks to shape the final product — test and give feedback before anyone else in the world sees it
- 🐾Founder badge on your profile — forever
- 🐶Your dog's photo as a personal badge on your profile and next to your name throughout the app — forever
- 📚Your dog as a tutorial guide on 2 app pages — every new user who downloads this app sees your dog
- 🏅Your dog in the achievement unlock animation — every user, every badge, forever
- 🌟Your dog's photo & name at the top of the Wall of Fame — Founder status, position 1–10 by order of backing
- 💬Private group with the founder — test builds and vote on our next app idea with free access when it launches
- 👑One of only 10 Founders in the entire history of this app — ever
Ready to back us?
Join the waitlist first.
Waitlist members get first access to all backer tiers when our Kickstarter campaign goes live. Join now — it's free.