🐾 Our story

Built by a dog lover,
for dog lovers.

My Dog Journal 365 exists because dog owners deserve better than scattered notes, forgotten vaccination dates and zero visibility into their dog's health over time.

The problem we set out to solve

Every dog owner knows the feeling. You're at the vet and they ask when your dog last had their flea treatment. You can't remember. You think it was a few months ago. Maybe. You've got a photo of the box somewhere in your camera roll but you can't find it.

Or you notice your dog has been a bit off their food this week. Is it something to worry about? You have no idea because you've never tracked it. There's nothing to compare it to.

Or your dog starts barking at the door every evening and you can't work out why. If only you'd been logging when it happened and what was going on at the time.

These aren't unusual situations. They're the everyday reality of dog ownership. And yet no app out there properly solves all of them in one place. Most dog apps do one or two things. None of them do everything. Until now.

"Every dog owner deserves an app that grows alongside their dog — from the first puppy milestone to the last golden year."

Why we built My Dog Journal 365

My Dog Journal 365 was built out of a simple belief — that dog owners who care deeply about their dogs deserve tools that match that care. Not a notes app. Not a basic pet tracker. A genuinely complete companion app that covers every aspect of life with your dog.

We wanted something that a first-time puppy owner could open on day one and find a checklist telling them exactly what to do and when. Something that a long-term dog owner could look back on five years later and see their dog's whole life story captured in one place. Something that makes that vet appointment easier because all the information is right there, accurate and organised.

We also wanted to build it honestly — in public, with real backers who believe in it, sharing every milestone along the way. That's why we're launching on Kickstarter and building phase by phase with updates at every step.

Our mission

To build the most complete, most useful and most loved dog companion app in the world — one that genuinely improves the lives of dogs and the people who love them, and one that gets better every single day.

What makes us different

What we believe in

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Dogs first

Every decision we make is filtered through one question — does this make life better for dogs and their owners?

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Transparency

We build in public, share our progress honestly and never overpromise. What you see is what we're actually building.

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Simplicity

Powerful features should feel simple to use. We obsess over making the complex feel effortless.

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Genuine value

The free tier exists because we believe every dog owner should have access to good tools, not just those who can afford them.

Join us on the journey.

We're building My Dog Journal 365 right now, phase by phase. Join the waitlist and follow along — every update, every demo, every milestone shared openly.